Apply 2020 is a campaign to reimagine the universally loved “I Voted” sticker, updated for these most uncertain times. What should an “I Voted” sticker look like when the process of voting itself is so imperiled? How can people of different backgrounds use stickers to rally around shared civic responsibilities and priorities, especially in times of extraordinary fear, division, and unrest? These questions were so compelling that we embarked on designing a set of stickers to try and answer them. Apply 2020 features three interpretations of the voting sticker – each offering a different provocation to help us all to get out and vote.