I’ve spent my adult life investing in and building technology startups. I grew up in our mom’s jewelry studio, where making always made me happy. At Apply, I bring these worlds playfully together, driving our creative direction, commercial strategy, and operating rhythm.

17 years ago I joined my first startup and have been blessed to build many great products, technologies, and teams over the years.  Today I get to embrace my curious and joyful nature, and reimagine how technology can change the way we think of and use stickers.

As a poetry-major turned consultant and entrepreneur, I've felt the pull between creative expression and building a business my whole career. At Apply, I get to do both, ensuring we make smart business decisions, while creating beautiful stickers.

A creative business strategist living in NYC, I help Apply with content partnerships. I believe that art has the power to change the world, and in my free time serve on the boards of the Brooklyn Museum and Creative Time.

Trained as a researcher, writer, and rogue creative, I help lead Apply’s product from conception through production. Though born in the glory days of the Chicago Bulls, my favorite sticker is an LA Lakers purple and gold 24 on the back of my phone.

I joined Apply new to the startup world, but am no stranger to creative businesses, as I’ve built and executed brand visions in the worlds of fashion and design. With infinite possibilities, I work to bring customers, creators, and collaborators into our stickerverse.