Apply is a new kind of sticker company. We’re on a mission to make stickers that change things – that cultivate positive energy, spark dialogue, and prompt action. We’re launching publicly with Apply 2020, an effort to reimagine the universally loved “I Voted” sticker.” All profits from the initiative will be donated to The Voter Participation Center, a remarkable organization working to reshape the American electorate to reflect the country’s changing demographics.
Extraordinary Times call for Extraordinary Stickers
We enlisted the help of two of our favorite NYC-based designers (Chloe Scheffe and Zipeng Zhu), and we've also been hard at work on our own design. As the world and this election feel more uncertain each day, we’ve become more grounded in our conviction that stickers can provide light in hard times. These small, sticky pictures help us express ourselves creatively, provide pathways into hard conversations, and explore our identities around issues we care about most. They help us participate. It is our hope that they help us get out and vote.
This is our first effort to make stickers that are fun and beautiful, and it's our first effort to change things. We couldn’t think of a better organization to support than the VPC, a nonprofit that is peerless in its efforts to expand the American electorate. In 2020 alone, the VPC has registered more than a million voters, with a focus on young people, people of color, and unmarried women. All profits from Apply 2020 will be donated to the VPC, and we encourage you to donate directly and learn more about their work here.
Let’s get started changing things together.
- "Red, White, Blue" by Chloe Scheffe, photographed by Lelanie Foster
- Our Lady Liberty by Team Apply (left), YOU MATTER by Zipeng Zhu (center), Red, White, Blue by Chloe Scheffe (right)