For almost as long as we’ve dressed for the elements, we’ve dressed for each other. Fashion is about signaling - who we belong to (loosely, our tribe) & who we want to belong to (our romantic partner). Jewelry is a unique form of adornment, particularly in its durability & density. Give or get a ring, and it should last for more than a lifetime. Wear it out on the town, and you can tell an entire room that you’re “taken.”
Stickers are like fashion for everyday objects, ways of transforming their look & feel, as a form of self-expression. At Apply, we generally think of objects as “blank canvases” but in this case, we might say they’re “nude.” Jewelry Box offers a way to “dress them up” for different occasions & seasons.